Balancing Clay Hair Cleanser

Holistic detox with mineral-rich clay & antioxidant berries


A sulfate-free shampoo, clay-to-lather shampoo that removes toxins and strengthens hair, giving long-term benefits beyond just wash day. A waterless formula, 7x more concentrated than traditional shampoo. 

15+ high-performing active Ayurvedic herbs, oils & flowers

Detox cleanses with rich clay minerals in Multani Mitti (Indian Fuller's Earth clay), which absorbs excess oil, build-up and dirt, unclogs pores, while keeping your natural oils intact

Gently exfoliates to remove dead skin cells and strengthen scalp skin barrier with antioxidant-rich Jamun Indian Berry seeds 

Reduces hair shedding with clay minerals and amino acids in Hibiscus Flowers 

pH-balanced at 6.5

Multani Mitti has been used for over 2,000 years in the Indian subcontinent as a highly effective, safe cleansing agent and is used to clean the Taj Mahal. 

Allure Best Deep Cleaning Shampoo

Bustle Beauty Award Best Shampoo for Fine Hair

BYRDIE Best Shampoo 2023

†Glycerin, †Sodium Cocoyl Isethionate, Kaolin, †Coconut Acid, Vaccinium Corymbosum (Jamun) Seed, Cetearyl Alcohol, Polylactic Acid, †Sodium Isethionate, *Cocos Nucifera Oil (Coconut), Bentonite (Indian Fuller's Earth), †Behentrimonium Methosulfate, Tapioca Starch, Moringa Oleifera Seed Oil (Moringa), Simmondsia Chinensis Seed Oil (Jojoba)*, Arnica Montana Flower Extract (Wolf's Bane), Eclipta Prostrata Leaf Extract (Bhringaraj), Hibiscus Esculentus Fruit Extract (Hibiscus), Phyllanthus Emblica Fruit Extract (Amla), Amyris Balsamifera Bark Oil (Amyris), Melaleuca Alternifolia Leaf Oil (Australian Tea Tree), Salvia Sclarea Oil (Clary Sage), Cinnamomum Camphora Bark Oil (Ho Wood), Pogostemon Cablin Leaf Oil (Patchouli), Vetiveria Zizanoides Root Oil (Vetiver), Mentha Spicata Leaf/Stem Oil (Spearmint), Eucalyptus Globulus Leaf Oil (Eucalyptus), Illicium Verum Fruit Oil (Star Anise), Phenoxyethanol, Caprylyl Glycol

†Naturally derived *Certified organic

Safe for?

Color-treated, keratin-treated, chemically-treated, and relaxed hair.

Free of?

Sulfate, silicones, phthalates, parabens, mineral oils, gluten, synthetic dyes and fragrances. What you smell is the aroma of the natural ingredients.

Is it vegan and cruelty-free?

Yes and yes!

Will this shampoo lather since it's primarily made out of clay and no water?

Yes! It is formulated with a coconut-derived surfactant (lathering ingredient). Make sure your hands and hair are wet, take a scoop, rub the cleanser between your palms, and it will turn into a luscious lather.

How frequently should I use this shampoo?

That depends on your scalp and strand type. If you have an oilier scalp, with fine, thin hair, you can use it 4-5x/week as your regular shampoo. If you have a drier scalp with thicker waves and curls, use it 1x/week as a detox shampoo.

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How to Use

HIGH performing ayurvedic ingredients


Indian Fuller's Earth clay gently removes excess oil, build-up and dirt, without stripping your natural oils. Rich in minerals calcium, magnesium and iron helps strengthen and detangle strands.


Antioxidant and antibacterial properties of this Indian berry help treat bacterial conditions of the scalp and flush out toxins from the scalp. The astringent properties of jamun also help in balancing the natural oils of your scalp.


Stimulates blood circulation to your scalp and activates hair follicles for new hair growth.


With the same makeup of sebum, your scalp's natural oils, moringa is extraordinary in balancing and moisturizing scalp. Amino acids & zinc help repair damaged hair cuticles.