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Holistic detox with mineral-rich clay & antioxidant berries

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A sulfate-free shampoo, clay-to-lather shampoo that removes toxins and strengthens hair, giving long-term benefits beyond just wash day. A waterless formula, 7x more concentrated than traditional shampoo. 

15+ high-performing active Ayurvedic herbs, oils & flowers

Detox cleanses with rich clay minerals in Multani Mitti (Indian Fuller's Earth clay), which absorbs excess oil, build-up and dirt, unclogs pores, while keeping your natural oils intact

Gently exfoliates to remove dead skin cells and strengthen scalp skin barrier with antioxidant-rich Jamun Indian Berry seeds 

Reduces hair shedding with clay minerals and amino acids in Hibiscus Flowers 

pH-balanced at 6.5

Multani Mitti has been used for over 2,000 years in the Indian subcontinent as a highly effective, safe cleansing agent and is used to clean the Taj Mahal. 

Allure Best Deep Cleaning Shampoo

Bustle Beauty Award Best Shampoo for Fine Hair

BYRDIE Best Shampoo 2023

†Glycerin, †Sodium Cocoyl Isethionate, Kaolin, †Coconut Acid, Vaccinium Corymbosum (Jamun) Seed, Cetearyl Alcohol, Polylactic Acid, †Sodium Isethionate, *Cocos Nucifera Oil (Coconut), Bentonite (Indian Fuller's Earth), †Behentrimonium Methosulfate, Tapioca Starch, Moringa Oleifera Seed Oil (Moringa), Simmondsia Chinensis Seed Oil (Jojoba)*, Arnica Montana Flower Extract (Wolf's Bane), Eclipta Prostrata Leaf Extract (Bhringaraj), Hibiscus Esculentus Fruit Extract (Hibiscus), Phyllanthus Emblica Fruit Extract (Amla), Amyris Balsamifera Bark Oil (Amyris), Melaleuca Alternifolia Leaf Oil (Australian Tea Tree), Salvia Sclarea Oil (Clary Sage), Cinnamomum Camphora Bark Oil (Ho Wood), Pogostemon Cablin Leaf Oil (Patchouli), Vetiveria Zizanoides Root Oil (Vetiver), Mentha Spicata Leaf/Stem Oil (Spearmint), Eucalyptus Globulus Leaf Oil (Eucalyptus), Illicium Verum Fruit Oil (Star Anise), Phenoxyethanol, Caprylyl Glycol

†Naturally derived *Certified organic

Safe for?

Color-treated, keratin-treated, chemically-treated, and relaxed hair.

Free of?

Sulfate, silicones, phthalates, parabens, mineral oils, gluten, synthetic dyes and fragrances. What you smell is the aroma of the natural ingredients.

Is it vegan and cruelty-free?

Yes and yes!

Will this shampoo lather since it's primarily made out of clay and no water?

Yes! It is formulated with a coconut-derived surfactant (lathering ingredient). Make sure your hands and hair are wet, take a scoop, rub the cleanser between your palms, and it will turn into lather.

How frequently should I use this shampoo?

That depends on your scalp and strand type. If you have an oilier scalp, with fine, thin hair, you can use it 4-5x/week as your regular shampoo. If you have a drier scalp with thicker waves and curls, use it 1x/week as a detox shampoo.

Why use Prewash?


  • pH-balanced scalp
  • Nourished follicles stimulating hair growth
  • Hydated, soothed, healthy scalp
  • Stronger strands from the inside
  • Protected strands reducing everyday damage


  • pH imbalance with water and shampoo
  • No nutrients feeding your hair follicles
  • Dry, itchy, flaky scalp
  • Weak, unprotected strands
  • Damage during wash routine and beyond
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How to Use

HIGH performing ayurvedic ingredients


An ancient medicinal plant, neem is high in anti-fungal and anti-bacterial properties to help treat scalp sensitivities, including itchiness.


Rich in fatty acids, it easily absorbs into your strands, non-comodegenic and odorless. Also accelerates cell oxygenation, helping more nutrients soak into your hair ecosystem,


Rich in omega 3 and 6, this berry oil helps prevent sun damage, thicken strands, and stimulate hair growth.


One of the most effective anti-inflammatory ingredients, helping to relieve inflamed follicles that lead to hair loss.