Holistic detox with mineral-rich clay & antioxidant berries
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WHAT IT IS
A sulfate-free shampoo, clay-to-lather shampoo that removes toxins and strengthens hair, giving long-term benefits beyond just wash day. A waterless formula, 7x more concentrated than traditional shampoo.
15+ high-performing active Ayurvedic herbs, oils & flowers
Detox cleanses with rich clay minerals in Multani Mitti (Indian Fuller's Earth clay), which absorbs excess oil, build-up and dirt, unclogs pores, while keeping your natural oils intact
Gently exfoliates to remove dead skin cells and strengthen scalp skin barrier with antioxidant-rich Jamun Indian Berry seeds
Reduces hair shedding with clay minerals and amino acids in Hibiscus Flowers
pH-balanced at 6.5
Multani Mitti has been used for over 2,000 years in the Indian subcontinent as a highly effective, safe cleansing agent and is used to clean the Taj Mahal.
Allure Best Deep Cleaning Shampoo
Bustle Beauty Award Best Shampoo for Fine Hair
BYRDIE Best Shampoo 2023
INGREDIENTS
†Glycerin, †Sodium Cocoyl Isethionate, Kaolin, †Coconut Acid, Vaccinium Corymbosum (Jamun) Seed, Cetearyl Alcohol, Polylactic Acid, †Sodium Isethionate, *Cocos Nucifera Oil (Coconut), Bentonite (Indian Fuller's Earth), †Behentrimonium Methosulfate, Tapioca Starch, Moringa Oleifera Seed Oil (Moringa), Simmondsia Chinensis Seed Oil (Jojoba)*, Arnica Montana Flower Extract (Wolf's Bane), Eclipta Prostrata Leaf Extract (Bhringaraj), Hibiscus Esculentus Fruit Extract (Hibiscus), Phyllanthus Emblica Fruit Extract (Amla), Amyris Balsamifera Bark Oil (Amyris), Melaleuca Alternifolia Leaf Oil (Australian Tea Tree), Salvia Sclarea Oil (Clary Sage), Cinnamomum Camphora Bark Oil (Ho Wood), Pogostemon Cablin Leaf Oil (Patchouli), Vetiveria Zizanoides Root Oil (Vetiver), Mentha Spicata Leaf/Stem Oil (Spearmint), Eucalyptus Globulus Leaf Oil (Eucalyptus), Illicium Verum Fruit Oil (Star Anise), Phenoxyethanol, Caprylyl Glycol
†Naturally derived *Certified organic
FAQ
Safe for?
Color-treated, keratin-treated, chemically-treated, and relaxed hair.
Free of?
Sulfate, silicones, phthalates, parabens, mineral oils, gluten, synthetic dyes and fragrances. What you smell is the aroma of the natural ingredients.
Is it vegan and cruelty-free?
Yes and yes!
Will this shampoo lather since it's primarily made out of clay and no water?
Yes! It is formulated with a coconut-derived surfactant (lathering ingredient). Make sure your hands and hair are wet, take a scoop, rub the cleanser between your palms, and it will turn into lather.
How frequently should I use this shampoo?
That depends on your scalp and strand type. If you have an oilier scalp, with fine, thin hair, you can use it 4-5x/week as your regular shampoo. If you have a drier scalp with thicker waves and curls, use it 1x/week as a detox shampoo.
